{"id":2140,"date":"2025-04-04T12:03:03","date_gmt":"2025-04-04T10:03:03","guid":{"rendered":"https:\/\/frank.divitraining.nl\/who-do-you-want-and-can-you-be-apple-nokia-palm-siemens-samsung\/"},"modified":"2025-04-04T12:03:04","modified_gmt":"2025-04-04T10:03:04","slug":"who-do-you-want-and-can-you-be-apple-nokia-palm-siemens-samsung","status":"publish","type":"post","link":"https:\/\/frankvogt.org\/en\/who-do-you-want-and-can-you-be-apple-nokia-palm-siemens-samsung\/","title":{"rendered":"Who do you want and can you be? Apple, Nokia, Palm, Siemens, Samsung?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.24) 0%|rgba(255,255,255,0.17) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.24)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.17)&#8221; background_image=&#8221;https:\/\/frankvogt.org\/wp-content\/uploads\/2021\/06\/DSCF6108-1-webversie.jpg&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;100px||100px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Alata|700||on|||||&#8221; header_text_color=&#8221;#B7B083&#8243; header_letter_spacing=&#8221;4px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Who do you want and can you be? Apple, Nokia, Palm, Siemens, Samsung? <\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Alata||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; header_font=&#8221;|800||on|||||&#8221; header_text_color=&#8221;#A4B9CC&#8221; header_letter_spacing=&#8221;4px&#8221; header_2_font=&#8221;Alata|700||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;18px&#8221; header_2_letter_spacing=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">The classic primal story of digital transformation is Kodak.<span class=\"Apple-converted-space\">  <\/span>How the market leader in photo film with a market value of 20 billion USD in 1994 (almost) went bankrupt in 2012.<span class=\"Apple-converted-space\">  <\/span>From 120,000 to 5,000 employees.<span class=\"Apple-converted-space\">  <\/span>Despite the fact that they had access to the technology for digital photography.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#leesmeer&#8221; button_text=&#8221;READ MORE&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_border_width=&#8221;3px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;3px&#8221; button_font=&#8221;Alata|700||on|||||&#8221; custom_padding=&#8221;60px|20px|60px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/frankvogt.org\/wp-content\/uploads\/2021\/06\/DSCF5884-1-webversie.jpg&#8221; title_text=&#8221;DSCF5884-1 webversie&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;20px&#8221; box_shadow_vertical=&#8221;20px&#8221; box_shadow_color=&#8221;#B7B083&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;Read more&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#B7B083&#8243; background_image=&#8221;https:\/\/frankvogt.org\/wp-content\/uploads\/2021\/06\/Element-FV-5.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Alata||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; header_font=&#8221;|800||on|||||&#8221; header_text_color=&#8221;#A4B9CC&#8221; header_letter_spacing=&#8221;4px&#8221; header_2_font=&#8221;Alata|700||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;18px&#8221; header_2_letter_spacing=&#8221;2px&#8221; custom_padding=&#8221;|||250px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">Recently, I saw James Eagle&#8217;s fascinating visualization of the global mobile phone market since 1990.<span class=\"Apple-converted-space\">  <\/span>See the <a href=\"https:\/\/www.linkedin.com\/posts\/activity-6892122777642422272-5QAv?utm_source=linkedin_share&amp;utm_medium=ios_app\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">link<\/span><\/a>, it is a short animation of more than 2 minutes.<span class=\"Apple-converted-space\">  <\/span>About two companies, Nokia and Motorola that virtually dominate the market in 1990. About the rise and fall of traditional players such as Siemens, Sony and NEC. <span class=\"Apple-converted-space\">  <\/span>About the exotic products from RIM (Blackberry!) and Palm (I&#8217;ve also had them).<span class=\"Apple-converted-space\">  <\/span>About Samsung (around 2000) and Apple (around 2007) that only entered the market later.<span class=\"Apple-converted-space\">  <\/span>And about the fairly recent rise of Chinese parties such as Xiaomi, Oppo and Huawei.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Alata||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; header_font=&#8221;|800||on|||||&#8221; header_text_color=&#8221;#A4B9CC&#8221; header_letter_spacing=&#8221;4px&#8221; header_2_font=&#8221;Alata|700||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;18px&#8221; header_2_letter_spacing=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">It is fodder for a good discussion within a management board, or with the supervisory board.<span class=\"Apple-converted-space\">  <\/span>Who are we in our industry?<span class=\"Apple-converted-space\">  <\/span>Who do we want to be? Of course, every organization would like to be Apple, or Samsung. <span class=\"Apple-converted-space\">  <\/span>But how can we be sure that we have the right product, the right marketing and supply chain for this?<span class=\"Apple-converted-space\">  <\/span>History shows that it is much more likely that an organization will end up like Nokia or RIM\/Blackberry: very successful for a certain period of time but lulled to sleep by success and therefore changed course too late.<span class=\"Apple-converted-space\">  <\/span>Too often, they think, organizations have too much to lose in the current business model.<span class=\"Apple-converted-space\">  <\/span>But if you don&#8217;t transform your own industry, someone else will do it for you.<span class=\"Apple-converted-space\">  <\/span>And then it is too late.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(226,215,195,0.67)&#8221; custom_padding=&#8221;||||true|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;10px||10px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_3,2_3&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/frankvogt.org\/wp-content\/uploads\/2021\/06\/DSCF5989-1-webversie.jpg&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;DSCF5989-1 webversie&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#B7B083&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Alata||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; header_font=&#8221;|800||on|||||&#8221; header_text_color=&#8221;#A4B9CC&#8221; header_letter_spacing=&#8221;4px&#8221; header_2_font=&#8221;Alata|700||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;18px&#8221; header_2_letter_spacing=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">I love this kind of transformation, especially around digitization.<span class=\"Apple-converted-space\">  <\/span>This is where everything comes together.<span class=\"Apple-converted-space\">  <\/span>Setting out the right strategy, introducing new ways of working, developing new skills.<span class=\"Apple-converted-space\">  <\/span>And that while the existing model (apparently) still works fine.<span class=\"Apple-converted-space\">  <\/span>Why should we change?<span class=\"Apple-converted-space\">  <\/span>And this is where everything comes together, also for the leadership of an organization.<span class=\"Apple-converted-space\">  <\/span>Do we believe that the digital train is really passing us by (for the time being)?<span class=\"Apple-converted-space\">  <\/span>And how do we know what we don&#8217;t know, for example what artificial intelligence or 3D printing will mean for our industry in 5 to 10 years?<span class=\"Apple-converted-space\">  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Alata||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; header_font=&#8221;|800||on|||||&#8221; header_text_color=&#8221;#A4B9CC&#8221; header_letter_spacing=&#8221;4px&#8221; header_2_font=&#8221;Alata|700||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;18px&#8221; header_2_letter_spacing=&#8221;2px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"p1\">Because on the one hand, that means admitting that the management doesn&#8217;t know it all either. And on the other hand, the need to build new contacts, new networks with other organizations (all over the world), start-ups, universities. <span class=\"Apple-converted-space\">  <\/span>Because even though there is no manual for success in the digital world, what we do know is that waiting is very unwise.<span class=\"Apple-converted-space\">  <\/span>Think big and start small, dare to fail and dare to admit that the answer is not there.<span class=\"Apple-converted-space\">  <\/span>Paradoxically, this releases a lot of energy and creativity in an organization.<span class=\"Apple-converted-space\">  <\/span>I have seen that so often as a member of a board of directors and now also as a supervisory director or supervisor.<span class=\"Apple-converted-space\">  <\/span>And the role of leadership, for strategy and culture, cannot be overestimated.<span class=\"Apple-converted-space\">  <\/span>This is where it really comes down to it.<\/p>\n<p class=\"p2\">\n<p class=\"p1\">I am very curious about your insights, and would like to discuss them.<span class=\"Apple-converted-space\">  <\/span><a href=\"https:\/\/frankvogt.org\/contact\/?lang=en\">Do you send a comment<\/a>?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The classic primal story of digital transformation is Kodak. How the market leader in photo film with a market value of 20 billion USD in 1994 (almost) went bankrupt in 2012. From 120,000 to 5,000 employees. Despite the fact that they had access to the technology for digital photography.   <\/p>\n","protected":false},"author":5,"featured_media":461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-2140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/frankvogt.org\/en\/wp-json\/wp\/v2\/posts\/2140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frankvogt.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frankvogt.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frankvogt.org\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/frankvogt.org\/en\/wp-json\/wp\/v2\/comments?post=2140"}],"version-history":[{"count":0,"href":"https:\/\/frankvogt.org\/en\/wp-json\/wp\/v2\/posts\/2140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/frankvogt.org\/en\/wp-json\/wp\/v2\/media\/461"}],"wp:attachment":[{"href":"https:\/\/frankvogt.org\/en\/wp-json\/wp\/v2\/media?parent=2140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frankvogt.org\/en\/wp-json\/wp\/v2\/categories?post=2140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frankvogt.org\/en\/wp-json\/wp\/v2\/tags?post=2140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}